A mantra for effective TV journalism

A  mantra  for  effective  TV  journalism  might  well  be: Information-Identification-Fascination.

Information is the easy one because this is what journalists do: we inform. What
is  not  always  obvious,  however,  is  how  much  information  is  necessary  to  inform.
How many facts? How many experts? How much analysis? And is information the
only way to inform?

Identification means we produce for our target audience. We try to communicate
with as many people as we can and this is what separates journalists from artists.
What is new, however, is that some forms of contemporary journalism make a priority of identificationover information.

Fascination emphasizes engagement. 
By emotionally attaching the viewer to the story, information is easier to understand and more importantly, easier to remember. Technically,  this  is  achieved  through  the  sensory  experience  of  using  sight,  sound and motion. Journalistically, it is achieved through style, story structure and the role
of the TV journalist.