Sunday, February 27, 2011

Broadcast News Producing


Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet.

This text lays the groundwork for good producing, giving the reader an insider's perspective on newsroom structure and the producer's role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast. The book also addresses critical issues that face today's producers, including ethics, newsroom leadership, staff management, resource management, newsroom relationships, and career planning.

Key Features

* Combines the practical skills and techniques needed in today's broadcast news production with timely theoretical and ethical issues facing producers.
* Serves as a guide to running campus radio and television programs, complete with step-by-step instructions and examples on how to run a news program from start to finish.
* Reinforces teaching points through graphics, tables, charts, and photos.
* Gives readers an insider’s view of broadcast production through question-and-answer interviews with current and former broadcast news producers.
* Focuses separate sections on producing news programs for television, radio, and the Internet; and on producing specialized broadcast news segments such as sports, weather, live reports, debates, roundtable discussions, and call-in shows.


Broadcast News Producing is an ideal textbook for undergraduate journalism courses in broadcast news and mass communications. It is also recommended as a reference for secondary school and college newsrooms, where it can be used as a guide to running a campus news program.


Chapter 1- What is a Producer?
Newsroom Structure
What Else Does a Producer Do?
The Producer's Role in the Newsroom
Thinking More About It
Chapter 2- Producing Today's News
The Evolution of News Producing
Network News
Implications for Local Producers
Thinking More About It
Chapter 3- The Producing Process
Story Ideas and Value
Rundowns
Skeleton Rundowns
Blocks and Stacking
Finishing Strong
Scripting
In the Control Room
Thinking More About It
Chapter 4- Writing
Overview
Summary
Thinking More About It
Chapter 5- Producing for Television
Alternative News Formats
Alternative News Strategies
Breaking News
Summary
Thinking More About It
Chapter 6- Weather and Sports
Weather
Sports
Thinking More About It
Chapter 7- Producing for Radio and the Internet
Radio
The Internet
Thinking More About It
Chapter 8- Surviving the Newsroom
Theories X, Y and Z
Newsroom Relationships
Personal Relationships
Thinking More About It
Chapter 9- Issues in Producing
Quality vs. Ratings
Live Reporting
News Cutbacks
Market Size
Ethics
Consultants
Thinking More About It
Chapter 10- The Job Market
Finding a Producing Job
The Job Search Process
Summary
Thinking More About It

Source: http://www.sagepub.com/

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